Don't Get Swept Away in the Wave of Coming Change

Wednesday, June 03, 2009

Now is the time to diversify into non-health care products such as payroll.

“As if these waves of market and economic change weren’t enough for health care brokers, there’s a tsunami on the horizon – and it could bring in potentially disruptive regulatory health care reform.” This is a direct quote from the 2009 Benefit Selling – Oliver Wyman Broker Strategy Study.

The study focuses on the forward-looking impact of emerging legislative proposals and their possible impact on the current health benefits distribution model – your model! The article goes on to state, “Brokers who maintain traditional offerings could experience 15 percent to 25 percent losses of revenue progressively over the next five years … the complacent broker would be forced from the market due to the lack of product diversification and relying solely on medical commissions.”

Even NAHU recognizes that current activity on Capitol Hill threatens the current agent role. Diversification is the key to survival. Even the mighty T-Rex became extinct because of his failure to adapt.

A great product to diversify your portfolio is to offer payroll. All of your clients need payroll. Some may process their payroll themselves, others may outsource. Infinisource can partner with you to provide payroll services to your clients, without the fear of us competing for your other business. We deliver our payroll services with the same commitment to compliance adherence and customer support.

If you are not familiar with payroll, we now offer both payroll seminars and webinars.  Check out locations and dates in this issue or go to www.infinisource.net. To find out more about Infinisource Priority Pay, contact a payroll sales specialist at 800-300-3838.

Let us help you navigate today’s environment and keep you from being swept away!